Outpost
Posts, notes, and small experiments.
Published here first. Chronological. No algorithm. RSS.
Bud Light, Modelo, and the third rail of marketing
Everyone blamed one Instagram ad for Bud Light losing its crown. The data tells a more honest — and more useful — story about value, core audiences, and the third rail.
outpostmarketingbrand-strategydata-storycultureThe Enlightenment, Dover Beach, and our withdrawing Sea of Faith
The Age of Reason traded blind faith for empirical evidence — and Matthew Arnold heard the cost of that trade in 1851. We're living in the withdrawing roar he described.
outposthistoryculturepost-truthessayFrom generative to agentic: your digital twin, and your greatest wingman
We're moving past generative AI into the agentic era — digital versions of ourselves that take action. It starts as a dating wingman and ends as an extension of you.
outpostaiagentic-aidigital-twinessayA node you own
Your data is everywhere. You don't have a way to centralize it. The device that fixes that doesn't exist yet — but it should, and here's the shape of it.
outpostaiproductdata-ownershipChasing self-love: three months in Medellín, and the company it built
A reset that started with selling a car and ended with co-founding a coffee company. Five goals, three months, two books, one fast — and the receipts.
personaltravelmoneywork-in-progressdata-storyA new GUI for AI, and the physical cloud that holds it
I want to be deliberate about the GUI for Outpost. AI knows how to talk to other AI — the unsolved problem is the human end of the wire.
outpostaiindiewebproductHello from Outpost
A first post from my own little corner of the internet — and the start of an experiment in publishing on my own terms.
metaindieweb